According to a study by Ad-ology, nearly one-third of consumers surveyed said that better gas mileage prompted their desire to buy a new car. Almost half the car shoppers in the May 2011 study said they were considering on buying a Ford as their new car, an increase of 35% of those who chose Ford in January 2011.

The survey also revealed that consumers were most interested in fuel economy/gas mileage after the purchase price of the new car. Nearly 35% of U.S. adults said they were planning on buying a new or used car in the next 12 months. Another significant finding of the stud was that over half of those considering a new car purchase thought of themselves as technology lovers. A total of 5,921 U.S. adults were surveyed to analyze the motivating factor for purchasing a new car.